Mens swimwear, all our models
The mens swimwear short cut is today one of the most essential garments of summer. On beaches around the world, we have moved from the famous swim brief to the mens swim board short in diverse and varied fabrics and colours. That is why, since the creation of the Les Loulous de la Plage brand, we have strived to satisfy you with products (boardshort) of exceptional quality, design and comfort.
It is our magic potion with an original recipe... A few good ideas, a unique know-how and above all the desire to create beach jewels! Because men also have the right to look beautiful and sexy in mens swimwear.
Since the 1900s, men's beachwear has evolved considerably (still very far from the mens swim boxer). Indeed, before the democratisation of sea bathing that would come with the introduction of paid holidays in 1936, men were very modest. For swimming, they wore a bathing costume which was in fact an almost full-body knitted suit, most often striped. This outfit replaced the swimming robe until then adopted and imposed by the English to cover their private parts.
The rise of swimming in the 1950s saw the appearance of the Topper, i.e. the current swim brief, far more practical for swimming. It was at the end of the 1970s, under the influence of Surfing, that we saw the appearance of swim trunks which brought the famous swim short called the Boardshort, although it carries a more Surf connotation here. Our current collection embodies this rich history by offering modern pieces that respect the heritage while integrating the latest textile innovations.
The selected technical fabrics guarantee quick drying and exceptional resistance to UV rays and chlorine. This performance allows you to fully enjoy your water activities without constraint. The ergonomic cut ensures total freedom of movement whether you are swimming, playing beach volleyball or simply relaxing. The colours retain their brilliance even after many repeated washes.
The adjustable elastic waistband with drawstring offers personalised support according to your body shape. The deep and secured side pockets allow you to store your belongings in complete peace of mind. The inner lining preserves your comfort with discretion. These practical details make all the difference in the everyday experience. Discover Les Loulous de la Plage, which wants to create a universe through their mens swimwear (in the Les Loulous family, I would like the New Jim in forest blue...). They are all as pleasing as one another — refined and modern models that have adapted day after day to your requirements.
Our range offers a variety of lengths going from the short sporty cut to the classic mid-thigh. This variety allows every man to find the cut that corresponds to his personal style. The exclusive prints come in tropical motifs, marine stripes or understated solid colours. Each piece is designed to combine relaxed elegance and optimal technical performance.
Investing in a quality mens swimwear proves worthwhile in the long term. A well-designed piece carries through several seasons without losing its shape or its colours. The carefully crafted finishes reflect the French artisan know-how respected for decades. Our customers particularly appreciate this durability which fully justifies the initial purchase price.
The versatility of modern cuts allows them to be worn just as well at the beach as in the city for summer terraces. This dual function intelligently optimises your summer wardrobe. Contemporary beach style is no longer limited to simple swimming. Choosing mens swimwear from us guarantees lasting satisfaction and durable quality for all your summers to come.
