Discover the story of our brand "Les loulous de la plage"

We are located right next to one of the most famous kitesurfing spots in the world, on the double tombolo of Almanarre located opposite the Îles d'Or, Porquerolles, Port-Cros and the Île du Levant. The ideal location and source of inspiration for the creation of men's swimwear, including board shorts otherwise known as swim shorts.
Our factory has a wonderfully long family history, founded in 1965 by Brigitte ROUBINET in Toulon, the sunniest city in France.
Initially, the CORAIL brand, a collection of women's swimsuits, delighted water nymphs from every latitude over several decades. Then came the first gingham bikinis, symbol of an era, that of the Brigitte Bardot years in Saint Tropez. The CORAIL brand was a feature in the finest swimwear boutiques for a very long time. The sons Rémy and Gerard ROUBINET joined the venture in the mid 70s and took over the reins of the company in 1994. Meanwhile the company had expanded its range with swim shorts for men and children which it manufactured for major French brands.
Then in 2000, on the strength of our savoir-faire, we decided to launch our own brand of swim shorts under the brand Les Loulous de la plage. With a decidedly modern, sporty chic style that never goes out of fashion, paying constant attention to detail and colors. Quick-drying fabrics of irreproachable quality, fitted cuts for men who seek elegance above all without compromising on comfort or the practical aspects of the garment. Swim shorts designed first and foremost to be accessible to the widest customer base, offering quality at a price, but a price that should be fair... Especially when style, good taste, and quality are more important than everything else. The Les Loulous de la plage brand has quickly become a must-have, and an inescapable icon for vacationers in CAP FERRET and Saint Tropez.
Today, and for 10 years, technology and modernity has allowed us all to shop online and satisfy our wildest desires in just a few clicks. Our website aims to introduce you to our entire collection of swim shorts and swimwear for men and children. And so, we invite you to browse our pages and select the design that you like the most and then order directly from the comfort of your home.


The brand on social networks

Les Loulous de la plage is present on the major social networks, including Facebook, Twitter, and Instagram. On these official accounts, you will find news about the brand and its collections, events, special promotions for fans and followers, and many other things...